Our Audience

*click each category for details

Why Readers Use CALLED

  • For encouragement and inspiration
  • For ministerial resources
  • For spiritual growth
  • For leadership development

Demographic Profile

Reading, Conferences & Education

94% of readers attend at least 1-2 conferences each year.

89% of readers recommend books to their friends and congregations.

64% of readers buy/read more than 7 ministry related books each year.

58% of readers plan to further their ministry education.

35% of readers attend 3 or more conferences per year.

In the Next 12 Months

77% of readers will purchase church supplies (bulletins, offering envelopes, etc.).

73% of readers will purchase small group curriculum/Bible studies.

68% of readers will purchase children's/youth curriculum.

62% of readers will consider sending a team on a short-term missions trip.

59% of readers will purchase web design, web hosting, or related web updates.

54% of readers will add a new staff member.

47% of readers will purchase audio-visual tools (i.e. software, videos, PowerPoint).

43% of readers will purchase audio-visual equipment.

41% of readers will purchase furniture or capital improvements.

34% of readers will purchase tape/CD duplication supplies.

34% of readers will consider partnering with a para-church ministry.

32% of readers will launch a planned giving program.

30% of readers will expand their current facility or build.