
Our Audience
*click each category for details
Why Readers Use CALLED
- For encouragement and inspiration
- For ministerial resources
- For spiritual growth
- For leadership development
Demographic Profile

Reading, Conferences & Education
94% of readers attend at least 1-2 conferences each year.
89% of readers recommend books to their friends and congregations.
64% of readers buy/read more than 7 ministry related books each year.
58% of readers plan to further their ministry education.
35% of readers attend 3 or more conferences per year.
In the Next 12 Months
77% of readers will purchase church supplies (bulletins, offering envelopes, etc.).
73% of readers will purchase small group curriculum/Bible studies.
68% of readers will purchase children's/youth curriculum.
62% of readers will consider sending a team on a short-term missions trip.
59% of readers will purchase web design, web hosting, or related web updates.
54% of readers will add a new staff member.
47% of readers will purchase audio-visual tools (i.e. software, videos, PowerPoint).
43% of readers will purchase audio-visual equipment.
41% of readers will purchase furniture or capital improvements.
34% of readers will purchase tape/CD duplication supplies.
34% of readers will consider partnering with a para-church ministry.
32% of readers will launch a planned giving program.
30% of readers will expand their current facility or build.

